People are worried that Apple is not creative enough and is falling behind in AI. So, Apple wants to make a comeback at its yearly meeting for developers. This event might not be as exciting as in past years. They will focus on making their software better, like giving iPhone apps a new look and new names for their operating systems. Even though Siri's AI features are not ready yet, Apple is still positive about its progress. But while Apple works on its AI problems, other companies like Google and Samsung are adding more AI to their products, which makes the difference bigger. Also, new government rules and trade problems could affect Apple's money and how they make things. Because of these issues, Apple's stock price has gone down by almost 20% this year. It is now the third most valuable company, after Microsoft and Nvidia.