Apple is facing increasing worries because it is struggling to innovate and keep up in the artificial intelligence (AI) race. Because of this, Apple plans to try and make a comeback at its yearly Worldwide Developers Conference. This event is expected to be less exciting than in past years, focusing on a big update to its software. This includes a new look for iPhone's built-in apps and a new way of naming its operating system updates. Even though there have been delays in making Siri's AI features better, Apple is still positive about its progress. However, as Apple deals with its AI problems, competitors like Google and Samsung keep putting more AI into their products, making the gap wider. Also, government rules and trade war uncertainties are a risk for Apple, which could affect its income and how it makes products. These issues have caused Apple's stock price to drop by almost 20% this year. This makes it the third most valuable company in the world, after Microsoft and AI chipmaker Nvidia.