Apple is concerned about not being as innovative and falling behind in the race for artificial intelligence (AI). To address this, Apple plans to make a strong return at its yearly Worldwide Developers Conference. This event is expected to be less exciting than in previous years, focusing on improving its software. This includes giving iPhone's built-in apps a new look and changing how it names its operating system updates. Even though there have been delays in making Siri's AI features better, Apple is still positive about its progress. However, while Apple deals with its AI challenges, competitors like Google and Samsung are adding more AI to their products, making the gap wider. Apple also faces possible problems from new government rules and uncertain trade situations, which could affect its income and how it makes products. These issues have caused Apple's stock price to drop by almost 20% this year. Despite this, it is still the third most valuable company in the world, after Microsoft and the AI chipmaker Nvidia.