People are worried that Apple is not creative enough and is behind in AI. So, Apple wants to make a comeback at its yearly Worldwide Developers Conference. This event might not be as big as before, but they will focus on making their software better. For example, iPhone apps will look new, and they will change the names for their system updates. Even though improving Siri's AI has been slow, Apple is still hopeful. But, while Apple has problems with AI, other companies like Google and Samsung are putting more AI into their products. This means Apple is falling further behind. Also, new rules and trade problems could hurt Apple's money and how they make things. Because of these issues, Apple's stock price has gone down a lot this year. It is now the third most valuable company, after Microsoft and Nvidia.