Apple wants to improve because some people worry it's not as good at new ideas, especially with AI. They will try to do better at their big yearly meeting for developers. This meeting might not be as exciting as before. They will focus on changing their software, like making iPhone apps look different and giving new names to their system updates. Even though Siri's AI is not ready yet, Apple is still positive about it. But other companies like Google and Samsung are putting more AI into their products, so the difference is growing. Apple also has problems with new rules and trade wars, which could hurt their money and how they make things. Because of these problems, Apple's stock price has gone down by almost 20% this year. Now, it is the third most valuable company, after Microsoft and Nvidia.