Apple wants to improve because people are worried it's not creative enough and is falling behind in AI. At its yearly meeting, Apple will likely show new software, like different designs for iPhone apps and new names for updates. Even though Siri's AI is not getting better quickly, Apple is still positive. But other companies like Google and Samsung are putting more AI into their products, which makes it harder for Apple. Rules and trade problems might also hurt Apple's money and how it makes things. Because of these issues, Apple's stock price has gone down, and it is now the third most valuable company after Microsoft and Nvidia.