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L'UE dice che TikTok ha violato le regole sulla pubblicità: non abbastanza chiare.

L'UE dice che TikTok ha violato le regole sulla pubblicità: non abbastanza chiare.

B1en-USit-IT

May 23rd, 2025

L'UE dice che TikTok ha violato le regole sulla pubblicità: non abbastanza chiare.

B1
Please note: This article has been simplified for language learning purposes. Some context and nuance from the original text may have been modified or removed.

it-IT

L'Unione
The Union
Europea
European
ha
has
detto
said
che
that
TikTok
TikTok
potrebbe
could
non
not
rispettare
to respect
le
the
regole
rules
perché
because
non
not
spiega
explains
bene
well
le
the
pubblicità
advertisin...
che
that
le
the
persone
people
vedono
they see
sull'app.
on the app
La
the
Commissione
Commission
Europea
European
ha
has
detto
said
che
that
la
the
libreria
bookstore ...
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of
annunci
announceme...
di
of
TikTok
TikTok
non
not
rispetta
respects
le
the
regole
rules
del
of the
Regolamento
Regulation
sui
on the; ab...
Servizi
Services
Digitali
Digital
(DSA).
Digital Se...
La
the
Commissione
Commission
ha
has
detto
said
che
that
le
the

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en-US

The European Union said that TikTok might be breaking the rules because it isn't clear enough about the adverts people see on the app.

The EU Commission has said that TikTok's ad library doesn't meet the rules of the Digital Services Act (DSA).

The Commission said that ad information is very important for researchers. It helps them find fake ads and other harmful campaigns, like those with false information, especially during elections.

The DSA is a set of rules that tries to make social media better and keep people safe. It wants to protect users from things like fake news that can affect elections. Social media sites need to be clear about their adverts, telling people why they see certain ads and who paid for them.

The Commission said TikTok doesn't give enough information about what the ads show, who sees them, and who pays for them. They said you can't easily search for ads using this information, "which makes the tool less useful."

TikTok said they are checking the report and will continue to follow the rules.

"We agree with what the rules are trying to do, and we are making our ads easier to understand. But we don't agree with everything the Commission says. We also think they are telling us what to do with early opinions, not with clear rules that everyone can see," the company said.

Henna Virkkunen said that the problems with the ad database make it hard to fully check the risks from its ad targeting. She is in charge of technology, security, and democracy for the commission.

Virkkunen said it's important to be clear about online adverts, like who pays for them and who they are trying to reach. This helps protect everyone. She said people need to know who is putting out messages, especially to keep elections fair, protect health, and stop fake adverts.

TikTok can now answer before the group makes its final choice. This choice could mean TikTok has to pay a fine of up to 6% of its yearly income from all over the world.

TikTok is being looked at closely by the EU because of concerns about how it handled risks to Romania's presidential election. The election had problems last year because people said there were voting issues and Russian interference.

May 23rd, 2025

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