Apple wants to improve because people are worried it's not creative enough and is behind in AI. They will try to show new things at their yearly Worldwide Developers Conference. This event might not be as exciting as before. It will focus on changing their software, like making iPhone apps look new and changing how they name updates. Even though it took longer to make Siri's AI better, Apple still thinks they are doing well. But, while Apple has problems with AI, companies like Google and Samsung are putting more AI into their products. This makes the difference bigger. Also, new rules and trade problems could hurt Apple's sales and how they make things. Because of these things, Apple's stock price has gone down a lot this year. It is now the third most valuable company, after Microsoft and Nvidia.