Apple is facing increasing worries about its ability to innovate and keep up in the artificial intelligence (AI) race. Because of this, the company plans to make a strong comeback at its yearly Worldwide Developers Conference. This event is expected to be less flashy than in previous years, focusing instead on a complete update of its software. This includes a new look for iPhone's built-in apps and a new way of naming its operating system updates. Even though there have been delays in improving Siri's AI features, Apple is still positive about its progress. However, while Apple deals with its AI challenges, competitors like Google and Samsung continue to add more AI to their products, making the gap wider. Apple also faces threats from new regulations and uncertainties in trade wars, which could affect its income and how it makes products. These issues have caused Apple's stock price to drop by almost 20% this year. As a result, it is now the third most valuable company in the world, behind Microsoft and the AI chipmaker Nvidia.