Apple is having trouble innovating and keeping up in the artificial intelligence (AI) competition. To fix this, Apple will try to improve things at its yearly Worldwide Developers Conference. This event will probably be less exciting than in past years, and it will focus on making its software better. This includes updating the look of iPhone's apps and changing how its operating system updates are named. Even though there have been delays in making Siri's AI features better, Apple is still hopeful about its progress. But while Apple works on its AI problems, companies like Google and Samsung are putting more AI into their products, which makes Apple fall further behind. Also, new government rules and trade issues could affect Apple's money and how it produces its products. Because of these issues, Apple's stock price has gone down by almost 20% this year. This makes it the third most valuable company in the world, after Microsoft and the AI chipmaker Nvidia.