People are worried that Apple is not creating new things and is falling behind in artificial intelligence (AI). So, Apple wants to improve and will show new ideas at its yearly Worldwide Developers Conference. This event might be quieter than before. It will focus on changing its software, like making iPhone apps look different and renaming its operating system updates. Making Siri's AI better is taking longer, but Apple thinks it is making good progress. However, while Apple is working on AI, companies like Google and Samsung are putting more AI into their products. This makes Apple seem further behind. Also, new rules and trade problems could hurt Apple's sales and how they make things. Because of these issues, Apple's stock price has gone down a lot this year. It is now the third most valuable company, after Microsoft and Nvidia.