Apple is worried about its ability to innovate and keep up with artificial intelligence (AI). To address this, Apple plans to make a strong comeback at its yearly Worldwide Developers Conference. This event is expected to be less exciting than in past years, focusing on improving its software. This includes a new design for iPhone's built-in apps and a new way to name its operating system updates. Even though there have been delays in making Siri's AI features better, Apple is still positive about its progress. While Apple is dealing with its AI problems, competitors like Google and Samsung are adding more AI to their products, which is making the gap bigger. New government rules and uncertain trade situations also threaten Apple, possibly affecting its income and how it makes products. Because of these issues, Apple's stock price has dropped by almost 20% this year. It is now the third most valuable company in the world, after Microsoft and the AI chipmaker Nvidia.