Apple is having trouble with new ideas and keeping up in the artificial intelligence (AI) race. To try and improve, Apple will have its yearly Worldwide Developers Conference. This year's event is expected to be less exciting than before, as it will focus on updating its software. This includes giving iPhone's built-in apps a new look and changing how its operating system updates are named. Even though there have been delays in making Siri's AI features better, Apple is still positive about its progress. However, while Apple deals with its AI problems, competitors like Google and Samsung are adding more AI to their products, which is making the gap wider. New rules and trade war issues also threaten Apple, and these could affect its earnings and how it makes products. These issues have caused Apple's stock price to drop by almost 20% this year, making it the third most valuable company in the world, after Microsoft and AI chipmaker Nvidia.