The EU says TikTok is not clear about its ads. This breaks the rules.

The EU said TikTok's ad place is not good enough, based on the DSA rules.

The group said ad lists help people find fake and bad ads. This is important for news and elections.

The DSA is a set of rules to make social media better and safer. It helps protect people from bad information, like false news about elections. Social media sites must show who pays for ads and why people see them.

The group said TikTok does not give all the details about ads. It does not say what is in the ads, who sees them, or who pays. You can't easily search for ads with these details. The group said this makes the search tool not very useful.

TikTok said they are checking what the group found. They will keep working to do what the DSA says.

"We want to make our ads clear, and we agree with some rules. But we don't agree with everything they say. We think they should tell everyone the rules clearly, not just tell us first."

Henna Virkkunen said the ad database has problems. Because of these problems, we cannot check all the risks of the ad systems. She works for the commission and cares about tech security.

Virkkunen said it's important to know who pays for online ads and who sees them. This helps keep things fair for everyone. People should know who is showing them ads, to protect elections, health, and from scams.

TikTok can answer now before the group makes its last choice. This choice could mean TikTok pays money, up to 6% of what it earns in a year around the world.

The EU is checking if TikTok did enough to stop problems with the election in Romania. The election had issues last year because some people said there were mistakes and Russian interference.