May 23rd, 2025
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The EU said TikTok is not clear about its ads. This breaks the rules.
The EU said TikTok's ad space doesn't meet the rules of the Digital Services Act.
The group said that ad lists are very important. They help people find fake ads and bad campaigns, like fake news, especially for elections.
The DSA is a set of rules to make social media safer. It helps protect people from bad information, like wrong news about elections. Social media sites must show who pays for ads and why people see them.
The group said TikTok does not give all the details about what is in ads, who sees them, and who pays for them. They said it is hard to find ads with the tool because of this.
TikTok is looking at the report. They want to do what they need to do.
"We want to make our ads clear, and we agree with some rules. But we don't agree with everything the group said. We think they should tell everyone clearly what the rules are."
Henna Virkkunen said the ad database has problems. Because of this, we can't fully check the risks of its ad systems. She works for the commission on tech security.
Virkkunen said it's important to know who pays for ads online and who sees them. This helps keep things fair for everyone. People should know who is behind the ads they see. This helps protect elections, health, and people from bad ads.
TikTok can talk to the group before they decide. They might have to pay money, up to 6% of what they earn in a year.
The EU is checking TikTok because of problems in Romania's election last year. Some people said the election had problems and that Russia interfered. The EU wants to know if TikTok did enough to stop these problems.
May 23rd, 2025
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