May 9th, 2025
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People at Meta thought TikTok was better.
A paper from February 2022 has talks between people who work at Meta. They talk about Facebook and Instagram's plans. One person, Zuckerberg, said Facebook is not as popular now. He said people like TikTok because friends see the same funny pictures and videos.
Mosseri said Facebook is not the most popular now. He thinks YouTube is very popular. But he thinks TikTok will be more popular than YouTube soon.
Mosseri said: "Maybe Facebook should be the best place to find things. But TikTok only has videos and is much better than us." He thinks TikTok is getting more people to use phones and taking time from TV and Netflix.
In 2021, people watched TikTok more than YouTube. Kids also watched TikTok more than YouTube in 2023. Now, TikTok has longer videos, like YouTube.
This week, Netflix put short videos like TikTok in its app.
In court, the U.S. government says Meta bought Instagram and WhatsApp. They say Meta wanted to be the only big social network. But this paper shows Meta was worried about TikTok. This paper is bad for the government's case.
Zuckerberg said Facebook was big, but people used other apps more.
He also said TikTok helps friends see the same videos.
The boss said, "It's easy to share because your friends see it. This would be good for Facebook."
Other managers also gave their opinions.
WhatsApp boss Will Cathcart said that people who use TikTok can write about a video they like. This helps TikTok show them more videos they like.
Stan from Meta said Meta wanted to be the best. Other companies were taking some of Meta's customers, so Meta needed to work harder.
Adding a new style is not enough. People use many other apps.
John said TikTok is good for short videos. He thinks Meta can be good too if people put videos on Reels.
He said he was not sure if Meta was good at new technology and making things. Facebook thinks it is not the best social media company.
This paper and others show Meta is scared of other companies. Mark Zuckerberg said last month that TikTok is a problem for Meta and makes it grow slower.
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