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TikTok Challenges Google Maps: New Review Tab Feature

TikTok Challenges Google Maps: New Review Tab Feature

C1🇹🇼 中文🇺🇸 English

May 3rd, 2025

TikTok Challenges Google Maps: New Review Tab Feature

C1
Please note: This article has been simplified for language learning purposes. Some context and nuance from the original text may have been modified or removed.

🇺🇸 English

TikTok
抖音
is
actively
積極地
expanding
擴展
its
它的
search
搜尋,尋找
capabilities
能力;才能
and
has
begun
已開始
displaying
顯示,展示
reviews
評論;評價
for
specific
特定的
locations
地點
directly
直接地
within
在…范围内
the
video
视频
comment
评论
sections.
部分;條款
This
new
新的
feature
功能;特色
allows
允許
users
用戶
to
quickly
迅速地
access
權限;機會
more
更多
information
資訊
about
關於
places
地方;處所
of
interest
興趣
without
沒有
needing
需要
to
switch
切換
applications
申請
or
或者;或
perform
執行
a
一个
new
新的
search.
搜尋,尋找
TikTok
抖音
users
用戶
wishing
希望
to
leverage
利用

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🇹🇼 中文

TikTok 正積極擴展搜尋功能,並開始在影片留言區直接顯示特定地點的評論,這項新功能讓使用者在遇到感興趣的地點時,無需切換應用程式或重新搜尋,即可快速獲取更多資訊。

TikTok用戶若想利用這個新功能,點擊觀看影片留言後,會在右側發現一個全新的「評論」區塊。

以紐約市中央公園為例,觀看相關影片的同時,使用者得以瀏覽其他訪客對該地點的評分、書面評論及上傳的影像資料。

你可以點擊評論者的用戶名,直接從他們的 TikTok 個人資料頁面,與過去的 Google 地圖整合不同。

雖然這項新功能對部分用戶是個不錯的改善,但其他人可能覺得它讓觀看時的介面變得有點雜亂。

這個行動是 TikTok 近來積極拓展搜尋功能,旨在挑戰 Google 的一個新策略。

在 2022 年,Google 的一位高層曾表示,TikTok 正在逐漸影響其核心服務,尤其是對年輕使用者而言。如今,TikTok 已在多個領域對 Google 的主導地位構成挑戰。

TikTok 除了是 Z 世代熱門的地點搜尋平台,去年更增設影像搜尋功能,讓使用者透過拍攝或上傳圖片尋找站內相似商品。

自 2024 年 9 月起,TikTok 開始提供廣告客戶一種基於關鍵字搜尋的解決方案,名為「TikTok 搜尋廣告活動」,允許其將廣告定向投放至使用者的搜尋結果頁面,以展示品牌廣告。

TikTok 是否打算更廣泛地推出其評論區功能目前尚不明朗,特別是該公司在發布前拒絕評論。然而,在 TechCrunch 的測試中,我們只看到部分標記有地點的影片呈現此功能。

May 3rd, 2025

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