May 2nd, 2025
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Some people say TikTok makes our attention spans shorter. But, people all over the world are watching a simple live stream from a Swedish TV channel they likely don't know. It's time for the Great Moose Migration.
For thousands of years, moose have crossed the Ångerman River each spring to find a warmer home for the summer. But since 2019, everyone can watch this for three weeks as Swedish TV shows the crossing live online, using many cameras to film everything that happens slowly.
Most of the time, the livestream shows calm views of forests and rivers. If you are lucky, you might see a moose walking by, not knowing it is famous around the world. It is just a moose, walking slowly and not worrying about anything.
Usually, the stream is quiet. Sometimes, you can hear the wind blowing and birds singing. It's pleasant, even if you forget the livestream is open on your computer and are surprised by the sound of birds from far away.
A Swedish student told the AP news agency: "I feel relaxed, but at the same time I think, 'Oh, there's a moose. What if there's a moose? I can't go to the toilet!'"
The flow continues even at night, thanks to special cameras that show every detail of the moose, even without sunlight. However, the simple black and white pictures look more like a scary movie than a nature programme. Still, seeing a moose, even a slightly frightening one, is still exciting.
Last year, 9 million people watched SVT's live video of moose. This is quite impressive when you compare it to the more than 22 million viewers who watched the Discovery Channel's Shark Week in 2023, especially because SVT's team is only 15 people.
What makes these livestreams so interesting is how different they are from what we usually see online.
But the moose don't need anything from us. They don't know we are here, supporting them.
May 2nd, 2025
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