May 23rd, 2025
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Repeated tariffs and inconsistent trade policies have made businesses worldwide nervous. Some big shops in the US have already increased prices or said they will soon.
Recently, President Trump introduced import taxes on many of America's trading partners and specific products. Some countries, like China, have responded with their own taxes. Although some of the highest taxes have been reduced, many others still affect businesses.
This is because companies importing goods pay the tariffs, increasing their costs, which are usually passed on to customers. Trump believes his tariffs will boost American manufacturing and investment. However, experts have warned that these widespread tariffs could lead to higher prices for many products, due to our reliance on global supply chains.
Numerous businesses, along with their customers, are already experiencing this situation. Here are some well-known retailers that have recently announced or expect price increases due to the current trade disputes:
Walmart was the latest company to announce on Thursday that it would have to increase prices because of higher costs resulting from tariffs.
Although Walmart has taken steps to protect itself from some tariff problems by sourcing a large portion of its products in the U.S., it is still affected. According to company leaders, price increases started in Walmart stores in late April and have become more noticeable this month. However, the biggest impact is expected in June and July, which is the peak time for back-to-school shopping.
John David Rainey, the company's CFO, highlighted rising costs for many essential items. For instance, bananas imported from Costa Rica have increased from 50 to 54 cents per pound. Furthermore, he anticipates that car seats made in China, currently priced at $350 at Walmart, will likely increase by another $100.
"We aim to maintain low prices, but there's a limit to what we, or any retailer, can handle," Rainey stated in an interview with The Associated Press.
Mattel, the company that produces Barbie and Hot Wheels, announced earlier in November that they would increase prices "where needed" to balance out the costs of tariffs.
The toymaker, which produces 40% of its toys in China, announced potential price increases on May 5th. This was before the US and China agreed to a 90-day pause in increasing tariffs. However, tariffs on Chinese goods are still higher than they were before the recent increases last month.
Mattel announced in their recent financial report that they intend to shift production of about 500 items from Chinese factories to other countries this year, a significant increase from the 280 products moved last year. For some of their most popular toys, the company added they will use factories in multiple countries.
In early May, Microsoft increased the suggested retail prices of Xbox consoles and controllers globally. For example, the Xbox Series S now costs $379.99 in the US, which is $80 more than its original 2020 price of $299.99. The more powerful Xbox Series X will now be sold for $599.99, a $100 increase from its previous price of $499.99.
In a support update this May, Microsoft acknowledged that these changes are difficult, citing "market conditions and the rising cost of development" as reasons, though they didn't mention tariffs directly.
Microsoft has also announced Xbox price changes for Europe, the UK, and Australia, in addition to the US. They stated that other countries will also get local updates. Furthermore, Microsoft anticipates raising the price of some new, first-party games to $79.99 later this year.
Last month, major online retailers Temu and Shein separately announced similar price increases, blaming "recent changes in global trade rules and tariffs."
In late April, shoppers noticed price increases on many goods, especially before the de minimis rule (allowing duty-free, low-value imports from China, used for years by shopping websites) ended on May 2; a recent agreement between the U.S. and China has reduced this issue somewhat, but these products are still taxed, with low-value packages from China arriving via the U.S. Postal Service now facing a 54% tariff (previously 120%).
Before this delay, Temu seemed to stop sending goods from China and started using stock already in the U.S. The company, owned by PDD Holdings, keeps advertising many items from "local" warehouses that have "no import costs" for American buyers. At the same time, Shein, which is based in Singapore, now tells customers at checkout that "Taxes are included in the price. You won't need to pay more when it's delivered."
Stanley Black & Decker, the tool manufacturer, announced it increased prices in April and intends to do so again between July and September, citing increased tariffs as the reason.
CEO Donald Allan Jr. stated last month that they are quickly changing their supply network and looking at all possibilities to reduce the effect of tariffs on customers, while also needing to protect their company.
Procter & Gamble, the large consumer goods company behind well-known brands like Crest, Tide, and Charmin, has also indicated that consumers will probably have to pay more. The company stated last month that it was trying to lower costs caused by tariffs, such as by changing suppliers to avoid these charges. However, P&G suggests that customers may see prices increase from July.
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