May 23rd, 2025
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Repeated tariffs and inconsistent trade actions have made companies worldwide nervous. Some large retailers in the US have already increased prices or warned that they might do so soon.
Recently, President Trump introduced new import taxes on many of America's trading partners and specific goods. Some countries, especially China, have responded with their own taxes. Although some of the highest taxes have been stopped or lowered, many others still affect businesses.
This is because companies importing goods pay tariffs, increasing their expenses, which usually leads to higher prices for shoppers. Trump claimed his tariffs would boost American manufacturing and investment. However, experts have warned that because many products rely on international supply chains, these widespread tariffs could make everything from food to car repairs more expensive.
Many companies and shoppers are already dealing with this situation. Here are some well-known retailers that have recently announced or expect price increases because of the current trade disputes:
On Thursday, Walmart became the most recent company to announce it would need to increase prices because of the higher costs resulting from tariffs.
Although Walmart has taken steps to protect itself from some tariff issues by sourcing a large portion of its products in the US, it is still affected. Walmart executives have stated that price increases started in late April and have become more noticeable this month. They predict a bigger impact in June and July, which is the peak of the back-to-school shopping period.
John David Rainey, the company's CFO, highlighted that the cost of many essential items is increasing. For instance, the price of bananas imported from Costa Rica has risen from 50 to 54 cents per pound. Furthermore, he anticipates that car seats made in China, currently priced at $350 at Walmart, will probably increase by another $100.
"We naturally aim to maintain low prices, but there's a limit to what we, or any shop, can handle," Rainey stated to The Associated Press.
Mattel, the company that makes Barbie and Hot Wheels, announced earlier in the month that they would also need to increase prices "where needed" to balance out the costs of tariffs.
The toymaker, which produces 40% of its toys in China, announced potential price increases on May 5th. This was before the US and China agreed to a 90-day pause in raising tariffs significantly. However, tariffs on Chinese goods are still higher than they were before the recent increases began last month.
Mattel announced in their recent financial report that they intend to shift production of about 500 items from Chinese factories to other countries this year, a rise from 280 items last year. For some of their most popular toys, the company will use factories in multiple countries.
In early May, Microsoft increased the suggested retail prices of Xbox consoles and controllers globally. For instance, the Xbox Series S now costs $379.99 in the U.S., which is $80 more than its initial price of $299.99 in 2020. Furthermore, the Xbox Series X will now be sold for $599.99, a $100 increase from its original price of $499.99.
In a support update published in May, Microsoft acknowledged that these changes could be difficult, stating that "market conditions and the increasing cost of development" were factors, though they didn't mention tariffs directly.
Microsoft has also announced Xbox price changes for Europe, the UK, and Australia, following the US. The company stated that other countries will receive local updates. Furthermore, Microsoft anticipates increasing the price of some new, first-party games to $79.99 during the upcoming holiday season.
Last month, online retail companies Temu and Shein both announced that they would be increasing prices, stating in similar notices that this was due to recent changes in international trade regulations and taxes.
In late April, customers noticed price increases on many goods, especially before the May 2 expiration of the de minimis rule, which allowed duty-free imports of low-value items from China, a benefit used by shopping websites for years; a recent agreement between the U.S. and China has reduced this impact somewhat, but these products are still subject to duties, with low-value packages from China arriving via the U.S. Postal Service now facing a 54% tariff, reduced from 120%.
Even before this temporary break, Temu seemed to stop sending goods directly from China, using stock already in the U.S. Instead. The company, which belongs to PDD Holdings, a Chinese online shopping business, still promotes many items from "local" warehouses, promising U.S. customers "no import fees". At the same time, Shein, based in Singapore, now tells customers at the checkout that "Taxes are included in the price. You won’t have to pay anything extra when your order arrives.”
Stanley Black & Decker, the tool manufacturer, announced that they increased prices in April and intend to do so again between July and September, citing rising tariffs as the reason.
CEO Donald Allan Jr. stated last month that they are quickly changing their supply network and looking at all possibilities to lessen the effect of tariffs on customers, while also protecting their company's interests.
Procter & Gamble, the well-known consumer goods company behind brands like Crest, Tide, and Charmin, has also stated that they will probably need to increase prices for customers. Last month, P&G announced they were trying to lower expenses caused by tariffs, such as by changing their suppliers to avoid these duties. However, the company suggested that consumers may see prices go up as early as July.
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