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Apple's new CEO John Turners takes over from Tim Cook after 15 years.

Apple's new CEO John Turners takes over from Tim Cook after 15 years.

B1๐Ÿ‡ฐ๐Ÿ‡ท ํ•œ๊ตญ์–ด โ†’ ๐Ÿ‡บ๐Ÿ‡ธ English

September 1st, 2026

Apple's new CEO John Turners takes over from Tim Cook after 15 years.

B1
Please note: This article has been simplified for language learning purposes. Some context and nuance from the original text may have been modified or removed.

๐Ÿ‡บ๐Ÿ‡ธ English

John Turners became Apple's new CEO on Tuesday.

์กด ํ„ฐ๋„ˆ์Šค๊ฐ€ ํ™”์š”์ผ ์• ํ”Œ์˜ ์ƒˆ CEO๋กœ ์ทจ์ž„ํ–ˆ์Šต๋‹ˆ๋‹ค.

This ended Tim Cook's 15-year term.

์ด๋กœ์จ ํŒ€ ์ฟก์˜ 15๋…„ ์ž„๊ธฐ๊ฐ€ ๋๋‚ฌ์Šต๋‹ˆ๋‹ค.

During Cook's term, Apple's value jumped to 4.6 trillion dollars.

์ฟก ์ž„๊ธฐ ๋™์•ˆ ์• ํ”Œ์˜ ๊ฐ€์น˜๋Š” 4์กฐ 6์ฒœ์–ต ๋‹ฌ๋Ÿฌ๋กœ ๊ธ‰๋“ฑํ–ˆ์Šต๋‹ˆ๋‹ค.

This was because of the iPhone's popularity.

์ด๋Š” ์•„์ดํฐ์˜ ์ธ๊ธฐ ๋•๋ถ„์ด์—ˆ์Šต๋‹ˆ๋‹ค.

The CEO change happens at an important time for Apple.

CEO ๊ต์ฒด๋Š” ์• ํ”Œ์—๊ฒŒ ์ค‘์š”ํ•œ ์‹œ๊ธฐ์— ์ด๋ค„์ง‘๋‹ˆ๋‹ค.

Artificial intelligence (AI) has caused the biggest change in the industry. The first iPhone came out in 2007.

์ธ๊ณต์ง€๋Šฅ(AI)์ด 2007๋…„ ์ฒซ ์•„์ดํฐ ๊ณต๊ฐœ ์ดํ›„ ์—…๊ณ„ ์ตœ๋Œ€ ๋ณ€ํ˜์„ ์ผ์œผ์ผฐ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.

Apple had a shaky start. It failed to provide the AI features it promised about two years ago.

์• ํ”Œ์€ ์•ฝ 2๋…„ ์ „ ์•ฝ์†ํ•œ AI ๊ธฐ๋Šฅ ์ œ๊ณต์— ์‹คํŒจํ•˜๋ฉฐ ๋ถˆ์•ˆํ•œ ์ถœ๋ฐœ์„ ๋ณด์˜€์Šต๋‹ˆ๋‹ค.

Earlier this year, Apple introduced new AI features.

์˜ฌํ•ด ์ดˆ ์• ํ”Œ์€ ์ƒˆ AI ๊ธฐ๋Šฅ์„ ๊ณต๊ฐœํ–ˆ์Šต๋‹ˆ๋‹ค.

These included an upgrade to Siri, and they focused on privacy and everyday use.

์—ฌ๊ธฐ์—๋Š” ์‹œ๋ฆฌ ์—…๊ทธ๋ ˆ์ด๋“œ๊ฐ€ ํฌํ•จ๋๊ณ , ๊ฐœ์ธ์ •๋ณด ๋ณดํ˜ธ์™€ ์ผ์ƒ ์‚ฌ์šฉ์— ์ดˆ์ ์„ ๋งž์ท„์Šต๋‹ˆ๋‹ค.

Ternus faces the task of moving away from hardware engineering.

ํ„ฐ๋„ˆ์Šค๋Š” ํ•˜๋“œ์›จ์–ด ์—”์ง€๋‹ˆ์–ด๋ง์—์„œ ๋ฒ—์–ด๋‚˜์•ผ ํ•˜๋Š” ๊ณผ์ œ๋ฅผ ์•ˆ์•˜์Šต๋‹ˆ๋‹ค.

Besides keeping AI competitiveness, he must manage supply chain issues and the relationship with President Donald Trump.

AI ๊ฒฝ์Ÿ๋ ฅ ์œ ์ง€ ์™ธ์—๋„ ๊ณต๊ธ‰๋ง ๋ฌธ์ œ์™€ ๋„๋„๋“œ ํŠธ๋Ÿผํ”„ ๋Œ€ํ†ต๋ น๊ณผ์˜ ๊ด€๊ณ„ ๊ด€๋ฆฌ๊ฐ€ ํ•„์š”ํ•ฉ๋‹ˆ๋‹ค.

Cook built a relationship with Trump while solving his trade tariff war.

์ฟก์€ ํŠธ๋Ÿผํ”„์˜ ๋ฌด์—ญ ๊ด€์„ธ ์ „์Ÿ์„ ํ•ด๊ฒฐํ•˜๋Š” ๊ณผ์ •์—์„œ ๊ทธ์™€ ๊ด€๊ณ„๋ฅผ ํ‚ค์› ์Šต๋‹ˆ๋‹ค.

After moving to executive chairman, Cook is expected to help keep a good relationship with Trump.

์ฟก์€ ์ง‘ํ–‰ ํšŒ์žฅ์œผ๋กœ ์ „ํ™˜ํ•œ ํ›„์—๋„ ํŠธ๋Ÿผํ”„์™€์˜ ์ข‹์€ ๊ด€๊ณ„ ์œ ์ง€๋ฅผ ๋„์šธ ๊ฒƒ์œผ๋กœ ์˜ˆ์ƒ๋ฉ๋‹ˆ๋‹ค.

Ternus worked on the Apple Watch, AirPods, and Vision Pro under Cook.

ํ„ฐ๋„ˆ์Šค๋Š” ์ฟก ์•„๋ž˜์—์„œ ์• ํ”Œ ์›Œ์น˜, ์—์–ดํŒŸ, ๋น„์ „ ํ”„๋กœ ๋“ฑ์„ ์ž‘์—…ํ–ˆ์Šต๋‹ˆ๋‹ค.

Next week, he will lead the launch event for the latest iPhone at the headquarters in Cupertino, California.

๊ทธ๋Š” ๋‹ค์Œ ์ฃผ ์บ˜๋ฆฌํฌ๋‹ˆ์•„ ์ฟ ํผํ‹ฐ๋…ธ ๋ณธ์‚ฌ์—์„œ ์ตœ์‹  ์•„์ดํฐ ์ถœ์‹œ ํ–‰์‚ฌ๋ฅผ ์ฃผ๋„ํ•  ์˜ˆ์ •์ž…๋‹ˆ๋‹ค.

September 1st, 2026

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