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Apple's new CEO John Turners takes over from Tim Cook after 15 years.

Apple's new CEO John Turners takes over from Tim Cook after 15 years.

A2๐Ÿ‡ฐ๐Ÿ‡ท ํ•œ๊ตญ์–ด โ†’ ๐Ÿ‡บ๐Ÿ‡ธ English

September 1st, 2026

Apple's new CEO John Turners takes over from Tim Cook after 15 years.

A2
Please note: This article has been simplified for language learning purposes. Some context and nuance from the original text may have been modified or removed.

๐Ÿ‡บ๐Ÿ‡ธ English

John Turners became Apple's new CEO on Tuesday.

์กด ํ„ฐ๋„ˆ์Šค๊ฐ€ ํ™”์š”์ผ์— ์• ํ”Œ์˜ ์ƒˆ CEO๊ฐ€ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.

Tim Cook's 15-year term has ended.

ํŒ€ ์ฟก์˜ 15๋…„ ์ž„๊ธฐ๊ฐ€ ๋๋‚ฌ์Šต๋‹ˆ๋‹ค.

When Cook was CEO, Apple's value went up a lot.

์ฟก์ด CEO์ผ ๋•Œ ์• ํ”Œ์˜ ๊ฐ€์น˜๋Š” ํฌ๊ฒŒ ์˜ฌ๋ž์Šต๋‹ˆ๋‹ค.

The reason is that the iPhone was very popular.

๊ทธ ์ด์œ ๋Š” ์•„์ดํฐ์ด ์•„์ฃผ ์ธ๊ธฐ๊ฐ€ ์žˆ์—ˆ๊ธฐ ๋•Œ๋ฌธ์ž…๋‹ˆ๋‹ค.

Apple's value became 4.6 trillion dollars.

์• ํ”Œ์˜ ๊ฐ€์น˜๋Š” 4์กฐ 6์ฒœ์–ต ๋‹ฌ๋Ÿฌ๊ฐ€ ๋˜์—ˆ์Šต๋‹ˆ๋‹ค.

A new CEO is an important time for Apple.

CEO๊ฐ€ ๋ฐ”๋€Œ๋Š” ๊ฒƒ์€ ์• ํ”Œ์—๊ฒŒ ์ค‘์š”ํ•œ ๋•Œ์ž…๋‹ˆ๋‹ค.

Artificial intelligence (AI) made a big change in the industry.

์ธ๊ณต์ง€๋Šฅ(AI)์ด ์—…๊ณ„์—์„œ ํฐ ๋ณ€ํ™”๋ฅผ ๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค.

This change is the biggest since the first iPhone came out in 2007.

์ด๋Ÿฐ ๋ณ€ํ™”๋Š” 2007๋…„ ์ฒซ ์•„์ดํฐ์ด ๋‚˜์˜จ ํ›„ ๊ฐ€์žฅ ํฝ๋‹ˆ๋‹ค.

Apple promised AI features about two years ago.

์• ํ”Œ์€ ์•ฝ 2๋…„ ์ „์— AI ๊ธฐ๋Šฅ์„ ์•ฝ์†ํ–ˆ์Šต๋‹ˆ๋‹ค.

But it has not given those features well yet.

ํ•˜์ง€๋งŒ ๊ทธ ๊ธฐ๋Šฅ์„ ์•„์ง ์ œ๋Œ€๋กœ ์ฃผ์ง€ ๋ชปํ–ˆ์Šต๋‹ˆ๋‹ค.

So the start was not good.

๊ทธ๋ž˜์„œ ์‹œ์ž‘์ด ์ข‹์ง€ ์•Š์•˜์Šต๋‹ˆ๋‹ค.

Early this year, Apple showed new AI features.

์˜ฌํ•ด ์ดˆ ์• ํ”Œ์€ ์ƒˆ AI ๊ธฐ๋Šฅ์„ ๋ณด์—ฌ์ฃผ์—ˆ์Šต๋‹ˆ๋‹ค.

This includes an upgrade for Siri too.

์—ฌ๊ธฐ์—๋Š” ์‹œ๋ฆฌ ์—…๊ทธ๋ ˆ์ด๋“œ๋„ ์žˆ์Šต๋‹ˆ๋‹ค.

Apple focused on privacy and daily use.

์• ํ”Œ์€ ๊ฐœ์ธ์ •๋ณด ๋ณดํ˜ธ์™€ ์ผ์ƒ ์‚ฌ์šฉ์— ์ง‘์ค‘ํ–ˆ์Šต๋‹ˆ๋‹ค.

Ternus must move away from hardware engineering.

ํ„ฐ๋„ˆ์Šค๋Š” ํ•˜๋“œ์›จ์–ด ์—”์ง€๋‹ˆ์–ด๋ง์—์„œ ๋ฒ—์–ด๋‚˜์•ผ ํ•ฉ๋‹ˆ๋‹ค.

This is a hard job for him.

์ด๊ฒƒ์€ ๊ทธ์—๊ฒŒ ์–ด๋ ค์šด ์ผ์ž…๋‹ˆ๋‹ค.

He must keep AI competitiveness.

๊ทธ๋Š” AI ๊ฒฝ์Ÿ๋ ฅ์„ ์œ ์ง€ํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.

He also must fix supply chain problems.

๋˜ํ•œ ๊ณต๊ธ‰๋ง ๋ฌธ์ œ๋„ ํ•ด๊ฒฐํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.

And he must manage his relationship with President Donald Trump.

๊ทธ๋ฆฌ๊ณ  ๋„๋„๋“œ ํŠธ๋Ÿผํ”„ ๋Œ€ํ†ต๋ น๊ณผ์˜ ๊ด€๊ณ„๋„ ๊ด€๋ฆฌํ•ด์•ผ ํ•ฉ๋‹ˆ๋‹ค.

Cook made a relationship with Trump while he solved his trade tariff war.

์ฟก์€ ํŠธ๋Ÿผํ”„์˜ ๋ฌด์—ญ ๊ด€์„ธ ์ „์Ÿ์„ ํ•ด๊ฒฐํ•˜๋ฉด์„œ ๊ทธ์™€ ๊ด€๊ณ„๋ฅผ ๋งŒ๋“ค์—ˆ์Šต๋‹ˆ๋‹ค.

Cook will help keep a good relationship with Trump even after he becomes executive chairman.

์ฟก์€ ์ง‘ํ–‰ ํšŒ์žฅ์ด ๋œ ํ›„์—๋„ ํŠธ๋Ÿผํ”„์™€ ์ข‹์€ ๊ด€๊ณ„๋ฅผ ์œ ์ง€ํ•˜๋„๋ก ๋„์šธ ๊ฒƒ์ž…๋‹ˆ๋‹ค.

Ternus worked on Apple Watch, AirPods, Vision Pro, and more under Cook.

ํ„ฐ๋„ˆ์Šค๋Š” ์ฟก ์•„๋ž˜์—์„œ ์• ํ”Œ ์›Œ์น˜, ์—์–ดํŒŸ, ๋น„์ „ ํ”„๋กœ ๋“ฑ์„ ์ž‘์—…ํ–ˆ์Šต๋‹ˆ๋‹ค.

Next week, he will lead the new iPhone launch event. It will be at the headquarters in Cupertino, California.

๋‹ค์Œ ์ฃผ์— ๊ทธ๋Š” ์บ˜๋ฆฌํฌ๋‹ˆ์•„ ์ฟ ํผํ‹ฐ๋…ธ ๋ณธ์‚ฌ์—์„œ ์ƒˆ ์•„์ดํฐ ์ถœ์‹œ ํ–‰์‚ฌ๋ฅผ ์ด๋Œ ๊ฒƒ์ž…๋‹ˆ๋‹ค.

September 1st, 2026

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