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Apple's new CEO John Ternus replaces Cook, ending his 15-year term.

Apple's new CEO John Ternus replaces Cook, ending his 15-year term.

B1🇹🇼 中文🇺🇸 English

September 1st, 2026

Apple's new CEO John Ternus replaces Cook, ending his 15-year term.

B1
Please note: This article has been simplified for language learning purposes. Some context and nuance from the original text may have been modified or removed.

🇺🇸 English

Apple's new CEO, John Ternus, took over the tech giant on Tuesday.

蘋果新任CEO John Ternus 於週二接掌這家科技巨頭

This ended Tim Cook's 15-year term.

結束了提姆·庫克長達15年的任期

During Cook's time, Apple's market value jumped to $4.6 trillion because of strong iPhone sales.

庫克任內蘋果市值iPhone熱銷飆升至4.6兆美元

This handover happens at a critical moment.

這次交接發生關鍵時刻

Artificial intelligence has caused the biggest shake-up in the industry since the iPhone appeared in 2007.

人工智慧已引發業界自2007年iPhone問世以來最大的動盪

Apple has had a hard start in AI. New features promised nearly two years ago have faced setbacks.

蘋果在AI領域起步艱難近兩年前承諾的新功能遭遇挫折

Earlier this year, Apple announced AI progress. It included an upgraded Siri assistant. Apple focused on privacy and daily use to catch up with rivals.

今年稍早蘋果發布AI進展包括升級Siri助理強調隱私日常使用試圖追趕對手

Ternus must step out of his comfort zone in hardware engineering.

Ternus必須走出硬體工程舒適區

Besides keeping Apple competitive in the AI race, he also has to handle supply chain issues. He must also deal with the relationship with President Trump.

除了讓蘋果在AI競賽中保持競爭力,他還要處理供應鏈問題,以及與川普總統的關係

On Tuesday, Trump publicly praised his predecessor.

川普在週二公開讚揚他的前任

Apple's CEO also needs soft skills, including building relationships with important people.

蘋果CEO還需要軟技能包括與重要人物建立關係

Cook built a relationship with Trump to deal with trade and tariff wars. Apple has a wide manufacturing supply chain in Asia.

庫克曾因應貿易與關稅戰與川普建立關係蘋果在亞洲廣泛製造供應鏈

After Cook steps down as CEO, people expect him to become executive chairman. He will still help Apple keep a good relationship with Trump.

庫克卸下CEO外界預期轉任執行董事長仍會蘋果與川普維持良好關係

Ternus worked on the development of Apple Watch, AirPods, and Apple Vision Pro. Next week, he will host the latest iPhone launch event at the Cupertino headquarters.

Ternus曾參與Apple WatchAirPodsApple Vision Pro開發下週在庫比蒂諾總部主持最新iPhone發布會

September 1st, 2026

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