Apple is concerned about not being as innovative as before and falling behind in the race for artificial intelligence (AI). To fix this, Apple plans to try and improve things at its annual Worldwide Developers Conference. This event is expected to be less exciting than in past years, as it will mainly focus on updating its software. For example, iPhone's built-in apps will look different, and operating system updates will have a new way of being named. Even though there have been delays in making Siri's AI features better, Apple is still hopeful about its progress. However, while Apple is dealing with its AI problems, competitors like Google and Samsung are adding more AI to their products, which is increasing the difference between them. Also, new government rules and uncertain trade situations could affect how much money Apple makes and how it produces its products. These issues have caused Apple's stock price to go down by almost 20% this year. This means it is now the third most valuable company globally, after Microsoft and AI chipmaker Nvidia.