May 23rd, 2025
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The EU says TikTok is not clear about its ads. This breaks the rules.
The EU said TikTok's ad library is not good enough, based on the rules.
The group said that ad lists are very important. They help people find fake ads and bad information, like around elections.
The DSA is a set of rules to make social media better and safer. It helps protect people from bad information, like fake news about elections. Social media sites must show who pays for ads and why people see them.
The EU said TikTok does not give enough information about ads. This includes what the ads show, who sees them, and who pays for them. It is hard to find ads using this information, so the tool is not very useful.
TikTok is looking at what the group said. They want to do what they need to do.
"We want to make our ads more clear, and we agree with some rules. But we don't agree with everything. We think the rules should be easier to understand."
Henna Virkkunen said the ad database is not good enough. Because of this, we can't check all the risks of its ad systems. She works for the commission and cares about tech, security, and democracy.
Virkkunen said it's important to know who pays for ads online and who sees them. This helps keep things fair for everyone. People should know who is showing them ads, so they can be safe from bad ads and make good choices.
TikTok can now answer before the group makes its last choice. This choice could mean TikTok pays money, up to 6% of its yearly income from all over the world.
The EU is checking TikTok because of problems in Romania's election last year. Some people said there were unfair things and that Russia was involved. The EU wants to know if TikTok did enough to stop these problems.
May 23rd, 2025
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