The EU said on Thursday that TikTok is not clear enough about the ads that people see. They think TikTok is breaking the rules for online content.

The EU commission looked at TikTok's ads and said they don't meet the rules of the Digital Services Act in the EU.

The committee said the ad database is very important for researchers to find fake ads and other dangerous campaigns. It can also help during elections.

DSAは、ソーシャルメディアをきれいにし、選挙についてのうその情報から人々を守るためのルールです。ソーシャルメディアは、広告について、なぜそれが表示されるのか、誰がお金を払っているのかを説明する必要があります。

The committee said TikTok doesn't give them all the information they need about ads. This includes what the ads are about, who they are trying to reach, and who is paying for them. Because of this, it's hard to search the TikTok ad database well, so the committee thinks the tool isn't very useful.

TikTok is looking at what the committee found. They say they will keep working to do what the DSA says.

The company said in a statement that they agree with the goal of the rules and want to make better tools to show ads clearly. However, they don't agree with how some groups understand the rules. They also said that the advice is not clear official rules, but comes from early research.

Henna Virkkunen, who is in charge of technology, safety, and democracy in the committee, said that problems with the advertising database make it difficult to fully check the risks of the advertising system.

Mr. Virkkunen said that it's very important to be clear about online ads. People should know who pays for them and who they are trying to reach. This helps protect everyone. He added that people have a right to know who is behind the ads they see. This is important for fair elections, good health information, and to protect people from fake ads.

TikTok can share their ideas before a committee makes a final decision. This decision could mean TikTok has to pay a fine of up to 6% of their yearly global sales.

Also, the EU is checking if TikTok did enough to stop problems in the Romanian election last year. There were worries about breaking the rules and Russia interfering.