May 2nd, 2025
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Some people argue that TikTok is making it harder for us to pay attention. However, people all over the world are watching a boring live stream from a Swedish TV channel they probably don't know. This is because of the Great Moose Migration.
Every spring for thousands of years, moose have walked across the Ångerman River to find a warmer place to live in the summer. Since 2019, everyone around the world can watch this for three weeks because Sweden's SVT channel shows the migration live online using more than 30 cameras to record everything that happens.
Usually, the livestream shows calm scenes of forests and rivers. If you are lucky, you might see a moose walking by. It doesn't know how famous it is around the world. It's just a moose, walking slowly without any worries.
Usually, the stream makes almost no sound. At other times, you can hear the wind blow strongly and the birds singing. It's pleasant, even if you forget you left the livestream open on your computer and get surprised by a group of birds far away.
A student from Sweden told the AP: "I feel calm, but at the same time I think, 'Oh, a moose. What if there's a moose? I can't go to the toilet!'"
Even at night, the stream continues. Despite the lack of sunlight, cameras that work in the dark will allow us to see everything about the moose. However, the clear black and white picture is more like a scary movie than a nature program. But seeing a spooky moose is still seeing a moose.
Last year, 9 million people watched SVT's moose stream. This is quite good when you compare it to Discovery Channel's Shark Week, which had over 22 million viewers in 2023. It's especially impressive because SVT only shows live nature videos and has a small team of 15 people.
These livestreams are interesting because they are very different from what we usually see online.
But the moose do not need anything from us; they are probably not even aware we are here, watching them.
May 2nd, 2025
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