May 2nd, 2025
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Some people think TikTok is making it harder for us to pay attention. But, people all over the world are watching a live show that is not very exciting from a TV channel in Sweden that they probably don't know. It's time for the Great Moose Migration.
Every spring for thousands of years, moose have traveled across the Ångerman River to reach warmer summer areas. Since 2019, people worldwide can watch this slow journey online for three weeks. The Swedish TV channel SVT shows the migration live using more than 30 cameras.
Mostly, the livestream shows peaceful views of forests and rivers. If you are lucky, you might see a moose walking by, not knowing it is famous around the world. It's just a moose, walking slowly without any worries.
Usually, the stream makes almost no sound. At other times, you can hear the wind blow suddenly and the birds sing. It's pleasant, even if you forget the livestream is on and are surprised by a group of birds very far away.
As a Swedish student told the AP news agency: "I feel relaxed, but at the same time I'm thinking, 'Oh, there's a moose. What if there's a moose? I can't go to the toilet!'"
Even at night, the stream goes on. Night vision cameras let us see the moose even without sunlight. However, the clear black and white picture looks more like a horror film than a nature show. But seeing a moose, even a strange one, is still seeing a moose.
Last year, 9 million people watched SVT's moose video. This is a good number compared to the 22 million who watched Discovery Channel's Shark Week in 2023. It's especially impressive because SVT only has 15 staff members showing live nature scenes.
What makes this kind of livestream so interesting is that it is very different from what we usually see online. For example, TikTok videos are short and chosen especially for you, so you can't stop watching. YouTubers carefully edit their videos to make sure you watch for a long time.
But the moose don't need anything from us. They don't even know we are here, cheering for them.
May 2nd, 2025
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