May 2nd, 2025
Some people say TikTok is making our attention spans shorter. But, surprisingly, people all over the world are watching a simple live video from a Swedish TV channel they probably don't know. It's the Great Moose Migration.
For millennia, moose have undertaken their annual spring migration across the Ångerman River, seeking warmer summer grounds. However, since 2019, this three-week odyssey has been globally accessible online, as Sweden's SVT broadcaster provides a livestream of the migration, employing over 30 cameras to capture the entirety of the deliberately paced movement.
Mostly, the livestream shows quiet pictures of forests and rivers. If you are lucky, you might see a moose walking by. The moose doesn't know it is famous around the world. It is just a moose, walking slowly and not worrying about anything.
Usually, the stream is almost quiet. Sometimes, you can hear the wind blowing and the birds singing. It's nice, even if you forget the livestream is open on your computer and are surprised by the sounds of animals far away.
A Swedish student recounted to the AP: "While I feel at ease, there's simultaneously an underlying apprehension; encountering a moose, for instance, makes me hesitant to even use the facilities."
The live stream keeps going all night, and night vision cameras let us see the moose even without sunlight. But the plain black and white picture looks more like 'The Blair Witch Project' than something from National Geographic. Still, seeing a moose at night is still seeing a moose.
Last year, SVT's moose stream attracted a notable 9 million viewers, a figure that appears quite impressive when contrasted with Discovery Channel's Shark Week, which garnered over 22 million viewers in 2023, especially given SVT's considerably smaller production team of only fifteen individuals managing live nature feeds.
The compelling nature of this type of livestream stems from its stark contrast with the usual internet fare.
However, the moose exhibit no interest in our presence or assistance; they appear unaware of our observation, even our encouragement.
May 2nd, 2025
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