Apple is facing increasing worries about its ability to innovate and keep up in the race for artificial intelligence (AI). Because of this, the company plans to make a comeback at its yearly Worldwide Developers Conference. This event is expected to be less exciting than in past years, focusing mainly on improving its software. This includes a new look for iPhone's built-in apps and a new way of naming its operating system updates. Even though there have been delays in making Siri's AI features better, Apple is still positive about its progress. However, while Apple deals with its AI problems, competitors like Google and Samsung are adding more AI to their products, which is making the gap wider. Government rules and trade war uncertainties are also a concern for Apple, as they could affect its income and how it makes products. These issues have caused Apple's stock price to drop by almost 20% this year. It is now the third most valuable company in the world, after Microsoft and the AI chipmaker Nvidia.