Mostly, the livestream shows calm views of forests and rivers. If you are lucky, you might see a moose walking by, not knowing how famous it is around the world. It is just a moose, walking slowly without any worries.

Typically, the stream maintains a near-total silence; however, there are instances when the wind gusts become audible, accompanied by the chirping of birds. It's a pleasant sensation, even if one inadvertently leaves the livestream tab open on their computer and is startled by a distant flock of creatures.

A Swedish student told the Associated Press that they felt relaxed, but at the same time worried about seeing a moose, so much so that they couldn't go to the toilet.

The continuous live stream persists throughout the night, even in the absence of sunlight, as night vision cameras ensure comprehensive visibility of the moose's activities. Nevertheless, the stark black and white imagery is more reminiscent of a horror film, such as "The Blair Witch Project," than a nature documentary. Yet, a moose sighting, even if somewhat eerie, remains a valuable observation.

Last year, nine million people watched SVT's moose stream. This is impressive when you compare it to the Discovery Channel's Shark Week, which had over 22 million viewers in 2023, especially because SVT only streams live nature videos and has a small team of 15 people.

The captivating nature of this type of livestream stems from its stark contrast to typical online content. While platforms like TikTok deliver concise videos precisely aligned with individual preferences, fostering immediate engagement, and YouTubers employ meticulous editing techniques to prolong viewer attention, these livestreams offer a distinctly uncurated and unpredictable experience.

However, the moose are not seeking anything from us; they remain unaware of our presence, even as we offer encouragement.