Apple is facing increasing worries about its ability to innovate and keep up in the artificial intelligence (AI) market. To deal with this, the company plans a big comeback at its yearly Worldwide Developers Conference. This event is expected to be less flashy than in past years, mainly focusing on a major update to its software. This includes a new look for iPhone's regular apps and a new way to name its operating system updates. Even with delays in making Siri's AI features better, Apple is still positive about its progress. However, as Apple struggles with its AI problems, competitors like Google and Samsung are adding more AI to their products, making the gap wider. Also, Apple is dealing with possible risks from new rules and trade disagreements, which could affect its income and how it makes products. These issues have caused Apple's stock price to drop by almost 20% this year, making it the third most valuable company in the world, after Microsoft and the AI chipmaker Nvidia.