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Concern among consumers is growing as US stores use AI prices

B1🇪🇸 Español → 🇺🇸 English

October 19th, 2026

Concern among consumers is growing as US stores use AI prices

Please note: This article has been simplified for language learning purposes. Some context and nuance from the original text may have been modified or removed.

🇺🇸 English

American consumers are angry and confused.

Los consumidores estadounidenses están enojados y confundidos.

Restaurant chains and big retailers use technology to set prices.

Las cadenas de restaurantes y los grandes minoristas usan tecnología para fijar precios.

Digital labels are replacing paper ones in supermarkets.

Las etiquetas digitales reemplazan a las de papel en los supermercados.

Artificial intelligence tools help decide what to charge.

Herramientas de inteligencia artificial ayudan a decidir qué cobrar.

To do this, they predict how customers will react.

Para eso, predicen la respuesta de los clientes.

Terms like "dynamic pricing" and "surveillance pricing" make people worried on social media.

Términos como "precios dinámicos" y "precios de vigilancia" generan ansiedad en las redes sociales.

Americans already accept changing prices for flights and hotels.

Los estadounidenses ya aceptan precios cambiantes en vuelos y hoteles.

But they worry that algorithms they do not understand affect their daily spending.

Pero les preocupa que algoritmos que no entienden afecten su gasto cotidiano.

They also worry that personal data they may share without knowing it affects their spending.

También les preocupa que datos personales que quizá comparten sin saberlo afecten su gasto.

Katie Thomas, from the consulting firm Kearney, said there are important tensions between companies and the buyer.

Katie Thomas, de la consultora Kearney, dijo que hay tensiones importantes entre las empresas y el comprador.

According to her, the tension is about who will have the power with these algorithms.

Según ella, la tensión es sobre quién tendrá el poder con estos algoritmos.

Companies say that some worries come from misunderstandings.

Las empresas dicen que algunas preocupaciones nacen de malentendidos.

John Furner, the CEO of Walmart, wrote that digital labels save time.

John Furner, CEO de Walmart, escribió que las etiquetas digitales ahorran tiempo.

He also wrote that they keep prices up to date.

También escribió que mantienen los precios actualizados.

According to him, they are not used to raise prices based on weather, time, or the shopper.

Según él, no se usan para subir precios según el clima, la hora o el comprador.

However, companies do not always explain what data they collect or how they use it.

Sin embargo, las empresas no siempre explican qué datos recopilan ni cómo los usan.

That feeds distrust and speculation.

Eso alimenta la desconfianza y las especulaciones.

Lawmakers in at least 30 states have considered bills about prices this year.

Legisladores de al menos 30 estados han considerado proyectos de ley sobre precios este año.

The National Conference of State Legislatures reported this.

Así lo informó la Conferencia Nacional de Legislaturas Estatales.

The Federal Trade Commission proposed a policy.

La Comisión Federal de Comercio propuso una política.

It warns that not sharing how personal data is used for individual prices could break consumer protection law.

Esta advierte que no divulgar el uso de datos personales para precios individualizados podría violar la ley de protección al consumidor.

Maryland, New Jersey and Connecticut have already passed recent restrictions.

Maryland, Nueva Jersey y Connecticut ya aprobaron restricciones recientes.

California sued Target in 2022 for allegedly raising prices inside the store.

California demandó a Target en 2022 por supuestamente subir precios dentro de la tienda.

The company accepted a $5 million settlement and denied setting prices for each person.

La empresa aceptó un acuerdo de $5 millones y negó personalizar precios.

October 19th, 2026

The Lingo Times

Concern among consumers is growing as US stores use AI prices

Concern among consumers is growing as US stores use AI prices

🇺🇸 English

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