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Apple's new CEO John Ternus replaces Cook, ending his 15-year term.

Apple's new CEO John Ternus replaces Cook, ending his 15-year term.

A2🇹🇼 中文🇺🇸 English

September 1st, 2026

Apple's new CEO John Ternus replaces Cook, ending his 15-year term.

A2
Please note: This article has been simplified for language learning purposes. Some context and nuance from the original text may have been modified or removed.

🇺🇸 English

Apple's new CEO, John Ternus, took over the company on Tuesday.

蘋果新任CEO John Ternus 在星期二接掌這家公司

Tim Cook was CEO for 15 years, and now it is over.

提姆·庫克做了15年的CEO現在結束了

When Cook was in charge, Apple's value went up to 4.6 trillion dollars. The iPhone sold well.

庫克在任時蘋果的市值因為iPhone賣得好升到4.6兆美元

This change happens at an important time.

這次交接發生一個重要的時間

Artificial intelligence has made big changes in the industry.

人工智慧已經業界出現很大的改變

This is the biggest change since the iPhone came in 2007.

這是2007年iPhone出現以來最大的改變

Apple started slowly with AI.

蘋果在AI方面開始得很慢

The new features Apple promised had problems in the last two years.

蘋果承諾的新功能近兩年遇到問題

Earlier this year, Apple showed its AI progress.

今年早些時候蘋果發布了AI進展

Apple upgraded the Siri assistant.

蘋果升級了Siri助理

Apple focuses on privacy and daily use.

蘋果強調隱私日常使用

Apple wants to catch up with its rivals.

蘋果追上對手

Ternus must leave his comfort zone.

Ternus 必須離開他的舒適區

His comfort zone is hardware engineering.

他的舒適區硬體工程

He must make Apple competitive in the AI race, and also handle supply chain problems.

除了要讓蘋果在AI比賽中有競爭力還要處理供應鏈問題

He also has to deal with his relationship with President Trump.

也要處理和川普總統的關係

Trump publicly praised his predecessor on Tuesday.

川普在星期二公開稱讚了他的前任

The Apple CEO also needs soft skills.

蘋果CEO需要軟技能

This includes building relationships with important people.

包括和重要的人建立關係

Cook built a relationship with Trump. He had to deal with trade and tariff issues.

庫克和川普建立關係,因為要處理貿易和關稅問題

Apple has many manufacturing supply chains in Asia.

蘋果在亞洲有很多製造供應鏈

After Cook steps down as CEO, people expect him to become executive chairman.

庫克卸下CEO外界預期轉任執行董事長

He will still help Apple keep a good relationship with Trump.

仍會蘋果和川普維持良好關係

Ternus helped develop the Apple Watch, AirPods, and Apple Vision Pro.

Ternus參與開發 Apple WatchAirPods Apple Vision Pro

Next week he will host the new iPhone launch at the Cupertino headquarters.

下週在庫比蒂諾總部主持最新的iPhone發布會

September 1st, 2026

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