Apple is facing increasing worries about its declining innovation and its ability to keep up in the artificial intelligence (AI) race. To address this, Apple plans a comeback at its yearly Worldwide Developers Conference. This event is expected to be less flashy than in previous years, focusing on a major update to its software, including a new look for iPhone's built-in apps and a new way of naming its operating system updates. Even though there have been delays in improving Siri's AI features, Apple is still positive about its progress. However, while Apple struggles with its AI challenges, competitors like Google and Samsung continue to add more AI to their products, making the gap wider. Apple also faces risks from new regulations and uncertainties in trade wars, which could affect its income and how it makes products. These issues have caused Apple's stock price to drop by almost 20% this year, making it the third most valuable company globally, after Microsoft and the AI chipmaker Nvidia.