While it is undeniable that TikTok has insidiously eroded our collective attention spans, viewers across the globe are paradoxically captivated by the monotonous live stream emanating from a Swedish television station they have likely never encountered; the much-anticipated "Great Moose Migration" has, in fine, commenced.

Over millennia, moose have traversed the Ångerman River each vernal cycle en route to their clement summer habitats; yet, since 2019, the Swedish broadcaster SVT has transmuted this quotidian migration into a global spectacle, deploying an array of over thirty cameras to live-stream the leisurely passage and afford the world a three-week vista of their peregrinations.

The preponderance of these live streams portray the tranquil vistas of forests and rivers; one might, with a modicum of serendipity, catch a fleeting glimpse of a moose, utterly oblivious to its status as an international sensation, merely ambling along, for it is, after all, nothing more than a moose meandering unperturbed.

For the most part, the livestream remains quiescent, punctuated only occasionally by the soughing of the wind or the susurrus of birdsong – a placidity that persists undiminished even when one, having inadvertently left the broadcast tab open on their computer, is suddenly startled by a distant congregation of fauna many thousands of miles away.

A Swedish student, interviewed by the Associated Press, articulated a sensation of simultaneous repose and profound unease, expressing, "It's inherently relaxing, yet concomitantly elicits this visceral contemplation: 'Oh, there are moose. Oh, what if there were moose? I couldn't possibly venture to the restroom then!'"

Throughout the nocturnal hours, the broadcast persists uninterruptedly; the absence of sunlight is inconsequential, as the night-vision cameras are meticulously configured to meticulously document every nuance of the moose’s movements, albeit the stark, monochromatic imagery evokes comparisons less with the aesthetic of National Geographic and more with the disquieting ambience of 'The Blair Witch Project,' yet, notwithstanding the unnerving overtones, an anomalous cervine sighting remains precisely that—an anomalous cervine sighting.

While SVT's moose livestream garnered 9 million viewers last year, a figure of no mean feat, it pales in comparison to Discovery Channel's *Shark Week* in 2023, which registered in excess of 22 million viewers – a truly remarkable statistic, especially when considering SVT's comparatively minimalist operation of merely fifteen personnel dedicated to broadcasting live natural footage.

The beguiling nature of this species of live stream inheres in its provision of an experiential encounter fundamentally divergent from the quotidian online landscape. Whereas the TikTok feed ensnares the ocular apparatus with an incessant cascade of hyper-individualised short-form content, and YouTubers meticulously craft their visual narratives to maximise audience retention, these live streams proffer an unmediated, perhaps even visceral, engagement that transcends the conventional digital consumption paradigms.

Nonetheless, the moose are wholly unconcerned with our entreaties; they remain utterly oblivious to our fervent, albeit distant, cheerleading.