Mostly, the livestream shows calm scenes of forests and rivers. Sometimes, if you are lucky, you might see a moose walking by. The moose doesn't know it is famous around the world. It just walks along, not worrying about anything.

Typically, the stream is almost noiseless; at other moments, the wind gusts and birds chirp, creating a pleasant ambiance, though it can be startling if you forget the livestream is active and are abruptly surprised by sounds from distant wildlife.

As a Swedish student confided to the Associated Press, "I feel at ease, yet simultaneously apprehensive; the presence of a moose, or the potential for one, renders even a simple task like using the toilet a source of concern."

The live stream keeps going all night, so we don't need sunlight because night vision cameras let us see everything the moose does. But the plain black and white picture looks more like "The Blair Witch Project" than something from National Geographic. Still, seeing a spooky moose is still seeing a moose.

In 2023, SVT's live broadcast of moose garnered 9 million viewers, a considerable figure, particularly when juxtaposed with Discovery Channel's "Shark Week," which attracted over 22 million viewers in the same year, especially given SVT's modest 15-person team responsible for streaming unedited nature feeds.

These livestreams are so interesting because they are very different from what we usually see online. On TikTok, you see short videos that are made just for you, which makes it hard to stop watching. YouTubers edit their videos carefully to keep people watching for a long time. But these unedited livestreams are different because you don't know what will happen.

However, the moose are indifferent to our presence, unaware of our enthusiastic observation.