May 3rd, 2025
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The gaze of Canadian spectators will undoubtedly be fixed on this unfolding drama, and while Shai Gilgeous-Alexander, the NBA's incumbent scoring champion and presumptive MVP, whose athletic prowess graces the Oklahoma City Thunder, undeniably serves as a significant draw for those situated north of the 49th parallel, the intrigue extends far beyond his singular contributions.
A transcontinental audience is poised to witness the postseason spectacle, with aficionados in Serbia and Greece keenly following the exploits of Denver's luminary Nikola Jokic and Milwaukee's star Giannis Antetokounmpo, respectively. Meanwhile, Alperen Sengun's presence guarantees viewership of Houston's contests during the nocturnal hours in Turkey. Across Slovenia, devotees will awaken at 2:30 a.m. on Sunday to catch Luka Doncic and the Lakers in their playoff curtain-raiser, a fixture commencing at 5:30 p.m. on Saturday in Los Angeles. Cameroonian enthusiasts, for their part, will be riveted by the performance of Pascal Siakam and the Indiana Pacers. Not to be overlooked, the reigning champions, Boston, boast a roster featuring, inter alia, Kristaps Porzingis of Latvian provenance and Al Horford from the Dominican Republic.
Once more, the National Basketball Association playoffs are poised to be a veritable panoply of international luminaries.
Amidst a season wherein each of the five statistical categories was led by a player representing a distinct nationality—a veritable NBA first, encompassing the Canadian Gilgeous-Alexander, the Lithuanian rebounding maestro Domantas Sabonis of Sacramento, San Antonio’s French shot-blocking phenom Victor Wembanyama, Atlanta's Australian steals savant Dyson Daniels, and the Hawks' American assist virtuoso Trae Young—the impending postseason is poised to similarly resonate with a pronounced international flavour, with Gilgeous-Alexander already assured a berth, while Sabonis and Daniels (alongside Young, whose inclusion is a foregone conclusion) remain contingent upon their respective teams successfully navigating the exigencies of the play-in tournament.
"The NBA boasts a substantial contingent of international athletes," remarked Commissioner Adam Silver earlier in the season, noting, "approximately 30% of our player pool, representing, at least at the outset of the season, 43 distinct nations, underscores the profoundly global character of our teams."
Ultimately, the season concluded with representation from no fewer than forty-four distinct nations, specifically defined as the birthplaces of players who registered points in the NBA during the current campaign. Notably, for the inaugural time in the annals of the NBA, the cumulative points amassed by players originating from a single non-U.S. country surpassed the fifteen thousand mark; Canadian players collectively accounted for 15,588 points this season, spearheaded by Gilgeous-Alexander, who became the country's first scoring champion.
Gilgeous-Alexander is currently the presumptive frontrunner for this season's MVP accolade, a distinction expected to be contested primarily between himself and Nikola Jokić, thus ensuring the NBA's seventh consecutive year crowning an international MVP, a lineage commenced by Giannis Antetokounmpo's two consecutive wins, followed by Jokić's three triumphs in the subsequent four seasons, and punctuated by Cameroon-born Joel Embiid of the Philadelphia 76ers' victory in the preceding season.
"Shai occupies a stratum of performance that defies conventional defensive containment," Toronto coach Darko Rajakovic opined following a recent encounter between the Raptors and the Thunder this season.
In other words, he aligns with the pantheon of exceptional international players now. No one possesses the capacity to truly negate the prowess of individuals like Jokic, Antetokounmpo, and Doncic either.
This season also marked a further international precedent: Doncic ascended to the zenith of the NBA's most coveted jersey rankings, signifying the unprecedented volume of his jersey sales on NBAStore.com relative to any other player. Admittedly, this phenomenon was somewhat augmented by Doncic's mid-season jersey transition following his trade from Dallas to the Los Angeles Lakers, yet its significance remains undeniable.
The preeminent Slovenian luminary stands as the inaugural international competitor to attain the apex of the coveted most popular jerseys index — a distinction not held by any player other than Stephen Curry or LeBron James for over a decennary, a feat last accomplished by the erstwhile New York Knick, Carmelo Anthony, during the 2012-13 season, preceding his imminent enshrinement into the Basketball Hall of Fame.
"Considering our modest demographic footprint, encompassing a mere two million inhabitants, it is remarkable how exceptional our sporting prowess is," remarked Ajsa Sivka, a fellow Slovene, upon her selection by the WNBA's Chicago Sky on Monday evening, when queried about Doncic and other preeminent Slovenian athletes. "Irrespective of the discipline, we consistently possess individuals who excel at the pinnacle. I am profoundly proud of my Slovenian heritage."
These developments transpire as the NBA exhibits an unprecedented degree of commitment towards the expansion of its international presence, particularly underscored by the recent announcement of a collaborative undertaking with FIBA – the global regulatory body for basketball – to establish a novel European league, an initiative that has been under protracted gestation. The nascent phase envisages a sixteen-team league, potentially encompassing some of Europe's most prominent sporting entities, including, but not limited to, Real Madrid, Paris Saint-Germain, and Manchester City.
The confluence of four NBA players surpassing the 2,000-point threshold in a single season, a phenomenon distinguished by the tripartite representation of international athletes in Gilgeous-Alexander, Jokic, and Antetokounmpo, coincided with a discernible uptick in global engagement; NBA League Pass viewership experienced a 6% augmentation compared to the preceding season, France registered unparalleled NBA viewership figures despite Wembanyama's two-month absence from play, Canada witnessed record-breaking NBA-related social media engagement, and league analytics evinced unprecedented fan viewership within the Asia-Pacific region, already a bastion of basketball enthusiasm.
FIBA Secretary General Andreas Zagklis posited that the figures — unequivocally buoyed by persistent international expansion — intimate the game's current robust vitality.
"Scrutinizing the global landscape, and naturally within the confines of North America," Zagklis averred, "the NBA reigns supreme in terms of popularity and has attained unparalleled commercial ascendancy."
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