KFC opened a new restaurant in McKinney, Texas, on Thursday.

The location is called Open House.

It will act as a test lab in its home market.

It serves breakfast, a first for KFC in the U.S.

It also stays open late.

The menu includes new drinks, more tenders and sauces, and sides like fried green beans.

The restaurant has double drive-thru lanes and a mobile order pickup station.

KFC designed it so customers stay longer.

Customers order at a digital kiosk.

Then they can sit and wait for workers to bring their food.

There is also a photo booth and a counter selling branded merchandise.

KFC did not say how much of the design or menu will reach its 3,424 U.S. restaurants.

The new drinks are likely to spread more widely.

KFC already introduced a similar drink menu in the United Kingdom, Canada, Australia, Turkey and other markets.

The Texas concept and new flagships in Dubai, Seoul and London show KFC wants fast food to feel more like an experience.

KFC was the pioneer of fast-food fried chicken, starting in 1930.

It is now owned by Yum Brands.

It has more than 34,000 restaurants in over 150 countries.

Sales are strong internationally, but U.S. sales have faltered.

Rivals like Chick-fil-A, Popeyes and Raising Cane's grew.

KFC's U.S. chicken-chain share fell from 20% in 2015 to 8% by 2025, according to Technomic.