May 23rd, 2025
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Repeated tariffs and inconsistent trade actions have made companies worldwide nervous. Some major stores in the US have already increased prices or warned about future increases.
Recently, President Trump introduced new import taxes on many of America's trading partners and specific goods. Some countries, especially China, have responded with their own taxes. Although some of the highest taxes have been stopped or lowered, many others still affect businesses.
This is because businesses that import goods pay tariffs, increasing their expenses, which usually leads to higher prices for shoppers. Trump believes these tariffs will encourage manufacturing and investment in the U.S. However, experts have cautioned that because many products rely on international supply chains, these widespread tariffs could raise prices on everything from food to car repairs.
A number of companies, along with their customers, are already experiencing this situation. Below are some well-known retailers that have recently announced or expect price increases due to the current trade disputes.
On Thursday, Walmart became the most recent company to announce it would have to increase prices because of the higher costs resulting from tariffs.
Although Walmart has taken steps to protect itself from some tariff issues, as most of its products are made in the US, it will still be affected. Walmart executives stated that prices started increasing in late April and have risen faster this month. However, the biggest impact will be in June and July, which is the busiest time for back-to-school shopping.
John David Rainey, the company's CFO, highlighted that the cost of many essential items is increasing. For instance, the price of bananas from Costa Rica has risen from 50 to 54 cents per pound. He also anticipates that car seats made in China, currently priced at $350 at Walmart, will probably increase by another $100.
"We are naturally inclined to maintain low prices, but there is a limit to what we, and indeed any shop, can manage," Rainey explained to The Associated Press.
Mattel, the company that makes Barbie and Hot Wheels, announced earlier in the month that they would also need to increase prices "where needed" to balance out the costs of tariffs.
The toymaker, which produces 40% of its toys in China, announced potential price increases on May 5. This was before the US and China agreed to a 90-day pause in their trade war, but tariffs on Chinese goods are still higher than they were before the recent increases.
In their most recent financial report, Mattel announced they intend to shift production of around 500 items from Chinese factories to other countries this year, a rise from 280 last year. For some of their most popular toys, the company added they will use factories in multiple countries.
In early May, Microsoft increased the suggested retail prices of Xbox consoles and controllers globally. For example, the Xbox Series S now costs $379.99 in the US, an $80 increase from its original 2020 price of $299.99. The more powerful Xbox Series X will now be sold for $599.99, a $100 rise from its previous price of $499.99.
In a May 1 update on Xbox support, Microsoft acknowledged that these changes may be difficult, citing "market conditions and the rising cost of development" as reasons, although they didn't directly mention tariffs.
Microsoft has also announced changes to Xbox prices in Europe, the UK, and Australia. They stated that other countries will receive specific updates for their regions. Furthermore, Microsoft anticipates raising the price of some of their new, in-house games to $79.99 during the upcoming holiday period.
Last month, both Temu and Shein, major online retailers, announced similar price increases, referring in separate statements to "recent shifts in international trade regulations and tariffs."
In late April, shoppers noticed prices rising on various goods, especially before the de minimis rule (a duty-free benefit on inexpensive Chinese imports used by online stores) ended on May 2. While the recent U.S.-China agreement has offered some relief, these items still have import taxes; low-value packages from China arriving via the U.S. Postal Service now face a 54% tariff, reduced from 120%.
Even before this delay, Temu seemed to have stopped shipping goods from China and started using stock already in the U.S. The company, which is owned by PDD Holdings, still promotes many items from "local" warehouses, promising U.S. customers "no import fees." Meanwhile, Shein, based in Singapore, now tells customers at checkout that "Taxes are included, so you won't pay anything extra when your order arrives."
Stanley Black & Decker, the tool manufacturer, announced they increased prices in April and intend to do so again between July and September due to rising tariffs.
CEO Donald Allan, Jr. stated last month that they are quickly changing their supply network and looking at all possibilities to lessen the effect of tariffs on customers, while also needing to safeguard the company.
Procter & Gamble, a major consumer goods company known for brands like Crest, Tide, and Charmin, has indicated that consumers will probably have to pay more for their products. The company stated last month that they are trying to lower expenses caused by tariffs, such as by changing where they get their materials. However, P&G suggests that price increases for shoppers may begin as early as July.
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