Some people think TikTok is making our attention spans shorter, but people all over the world are watching a boring live video from a Swedish TV station they likely don't know. It's the time of the Great Moose Migration.

For millennia, moose have traversed the Ångerman River each spring, migrating towards a more temperate summer environment. However, since 2019, a global audience can witness this three-week event as the Swedish broadcaster SVT provides an online livestream of the migration, employing over 30 cameras to capture every moment of the protracted movement.

Mostly, the livestream shows peaceful scenes of forests and rivers, and if you are lucky, you might see a moose walking by, completely unaware that it is famous around the world. It is just a moose, walking slowly without any worries.

Usually, the stream is very quiet. Sometimes, you can hear the wind blow or the birds sing. It's pleasant, even if you forget you left the livestream open on your computer and get surprised by the sounds of animals far away.

A Swedish student conveyed to the Associated Press a sense of simultaneous tranquility and apprehension, articulating the thought process: 'I feel relaxed, yet concurrently, I'm contemplating, 'Oh, there's a moose. What if there's a moose? I'm unable to use the restroom!'

The livestream persists even through the nocturnal hours.

The absence of natural illumination is rendered irrelevant, as night vision technology ensures the capture of every detail of the moose activity.

However, the stark monochromatic imagery evokes the unsettling aesthetic of "The Blair Witch Project" rather than the polished presentation of National Geographic.

Nevertheless, an eerie encounter with a moose remains a noteworthy observation.

In 2023, SVT's moose stream attracted 9 million viewers, a notable figure especially when compared to the Discovery Channel's Shark Week, which garnered over 22 million viewers; this comparison is rather impressive for SVT, considering their operation is solely based on live nature feeds managed by a modest team of fifteen individuals.

The compelling nature of this type of livestream stems from its stark contrast with typical online content. While platforms like TikTok serve up highly personalized, concise videos designed for immediate gratification, and YouTubers employ meticulous editing to maximize engagement, these livestreams offer a distinctly different, unpolished experience.

However, the moose are entirely uninterested in any human interaction; they remain unaware of our presence, even as we offer encouragement.