Anticipating the inexorable erosion of traditional cable subscriptions precipitated by the ascendance of streaming platforms—a phenomenon widely termed "cord-cutting"—Warner Bros. Discovery is poised to execute a strategic bifurcation, decoupling its linear television assets from its burgeoning streaming services, thereby establishing two discrete operational entities. The streaming and studio-centric entity will encompass the prestigious HBO and HBO Max brands, Warner Bros. Television, Warner Bros. Motion Picture Group, and DC Studios, whereas the linear cable division will aggregate CNN, TNT Sports (U.S.), Discovery, leading European free-to-air channels, alongside digital assets such as the Discovery+ streaming service and Bleacher Report. David Zaslav, the incumbent CEO of Warner Bros. Discovery, will helm the Streaming & Studios division, while CFO Gunnar Wiedenfels will assume the mantle of CEO for the cable-centric Global Networks unit. This strategically pivotal separation is projected to reach fruition by mid-next year, contingent upon final ratification by the board of directors, and arrives amidst escalating headwinds confronting the linear cable television sector from both burgeoning streaming offerings and alternative broadband internet packages.